Copywriter & Business Writer


My job is to pick the words, form the sentences and produce the paragraphs that help you achieve your business objectives.


The truth is, whatever you’re trying to do, the right words can help you get there faster.

I’ve witnessed dramatic changes to the media industry and the marketing landscape. But one truth remains – we still need creative ideas to explain, educate and persuade.

I’ve worked in Marketing Communications since I was a fresh-faced 19 year old. I’ve managed marketing and creative teams, and I’ve sold advertising. Over the last 21 years, much has changed. For a start, my face isn’t quite so fresh.

Kevin Anderson | Copywriter & Business Writer

You might be lucky and be a business owner that has the writing skills, and the time to apply them. In my experience, such a combination is rare – ‘Yeti Rare’ in fact. If you don’t have either the writing skills, or the time, let me be your writing partner. I’ll take the frustration out of the entire writing process. I’ll transform your concepts & ideas into persuasive, compelling and engaging copy.

Make no mistake, words have the power to change the fortunes of your business.

What do you want?

Regardless of the goals you're looking to achieve, words can play a pivotal role in reaching them. Whether you're looking to generate leads, close sales or communicate more effectively with your team and partners - creative commercial writing can be an asset for your business. 

  • Generate More Leads
  • Make More Sales
  • Create Awareness
  • Tell Your Story
  • Teach a Concept
  • Educate Your Team

How can I help?


Words to Sell

Content Writing

Words to Engage

Business Writing

Words to Inform

Writing Services

White Papers

A white paper gives you the opportunity to showcase your expertise in your field.

Website Copy

The words on your site need to work hard to grab the attention of your visitors.

Article Marketing

An article can be shared on your site, LinkedIn page or in a printed trade publication.

Blog Writing

A regularly updated blog keeps your readers engaged & helps your search rankings.

eBook Writing

A self-published ebook gives you the scope to tell your story or teach a concept.

Case Studies

Testimonials are great, but a well structured & written case study is more effective.

eMail Newsletter

Your email list can be a major asset IF you deliver fresh, relevant & engaging content.

Video Scripts

Video is dynamic & memorable and with a creative script can help showcase your business.

This is just a flavour of the commercial writing services I offer. If you don't see what you're looking for, don't worry, I can still help you. Maybe you want content written for your annual report or maybe you need some fresh new words for your fresh new marketing brochure. Just get in touch with your specific writing requirements and let me take care of the rest. 

Other Services


With over 20 years of sales, marketing & business development experience I can help you see things differently.


Whether it's content marketing, copywriting or general marketing, I can coach you or your team to achieve more.

Editing Services

If you've created your own content & want it improved or tweaked, I can edit & enhance your original material.

Project Manager

Looking to tackle a marketing project? Maybe a campaign or a new website? Let me plan & manage the entire process. 

It all starts with a conversation

​Got a project in mind? Got a question? Just want an informal chat? Please get in touch to get things started.