Category Archives for "Blog Editing"

Outsource your blog writing image.
Dec 10

Three Top Tips to Successfully Outsource Your Blog Writing

By Kevin Anderson | Blog Editing

The decision to outsource your blog writing isn’t one to take lightly. I know that for some it’s a question of trust while, for others, it’s a question of cash. And for many – they’d rather write their own content. I’m a big advocate of that approach, and I’ve said before, that if you have the time and the inclination – you shoud ‘Write it Yourself’.

But if you have made the decision to outsource your blog writing, here’s three simple tips to do it more successfully.

Outsource Your Blog Writing Tip 1

View it as a writing partnership

You’re paying the writer, so the temptation can be to absolve yourself of any and all responsibility. Trust me, though, it’s far better to be part of the process. Take control and think about the piece you want to outsource. Simply providing a title and asking the writer to just ‘crack on’ is a recipe for disaster.

Be involved and engaged to get the best possible blog for your site.

Outsource Your Blog Writing Tip 2

It’s good to talk | Context is everything

I hate filling in forms; they’re impersonal, at times tedious and far too structured for my liking. And I don’t believe simply filling in an online form is a basis for outsourcing your writing.

Talking in person, over the phone or via Skype is a great way to start your blog writing outsourcing journey. You’ll get a gauge of the writers personality, and you’ll be able to provide her/him with the information they need to represent you.

Before you talk about your specific writing project, give your writer a gift. It’s a simple gift, but one that’s a game changer. Give your writer CONTEXT.

Tell them about your business, its values and vision. Share the ‘why’ you do what you do. Get personal – give your writer all three course – not just the main meal.

Any copywriter or content writer you outsource your writing to will able to weave a better story when they have the big picture.

Outsource Your Blog Writing Tip 3

Outlining | Managing Expectations

I can talk on good authority on this one. In my early blog writing days, I made the mistake of doing what I mentioned in Tip 1. I took a title and merrily penned the blog post as I saw fit.

On one occasion the client liked what I’d written, but they’d since had some other ideas that they’d like me to include. Sometimes, this is easier said than done because the flow of the blog might not suit the new content they want to include. In some cases I have rewritten the blog post entirely.

It’s inefficient for the writer and you.

An outline of your blog post will solve the problem. You might already have an outline in your mind. If so – share it, remember this is a writing partnership. But don’t worry, sometimes you’ll not have a clue where to begin.

In those cases, share as much as you can with your blog writer and, ask them to provide an outline before they start writing your blog. This gives you the opportunity to see the flow of the blog.

If the outline doesn’t look right, have that discussion with your blog writer. Tweak it as necessary. This way, you know what to expect, and your writer can start writing your blog with confidence as they’ll have a clear roadmap to follow.

Every Copywriter Is Different

Some copywriters might not agree with these tips, but I think you’ll benefit hugely by following the advice I’ve shared. As you develop your understanding of blog writing, you’ll likely have the confidence to go to your writer with outlines you’ve mapped out.

Here’s the process I recommend you follow when you outsource your blog writing

  1. Share your big picture (Context)
  2. Share your blog idea
  3. Share an outline OR ask your copywriter to create one for you
  4. Review & amend the outline
  5. Sign-Off the Outline
  6. Review & request changes to the first draft
  7. Sign-Off the Blog Post
  8. Publish

The Trust Builder

Do this and you and your blog writer of choice will have an enjoyable, engaging and productive partnership. Expectations will be managed from both sides, and you’ll get fresh, relevant blog content that will drive your business forward.

Outsourcing your blog writing will only ever work though if there is genuine trust between you and the copywriter. That trust will build over time, but having the concept of a writing partnership in your head will help get you and your partner off to a flying start.

Sep 28

Blog Editing – How a New Service Was Born

By Kevin Anderson | All Posts , Blog Editing , Blog Writing

I know that many business owners want to write their own blog posts and online articles, which is something I’ve recommended in a previous blog post. I also know that some lack the confidence or just need the support to get their content to a standard they’re proud of. After discussing the idea with a number of colleagues at The Content Marketing Academy Master Class Group, I’ve decided to launch a Blog Editing Service.

Blog Editing Post

The Blog Editing Service – The Trial Run

I spoke with Pam Laird, owner of the fantastic Fin and Co. hair salon in Carnoustie about editing one of her first blog posts. As well as being a highly respected salon owner, she’s also a fellow believer in the benefits of Content Marketing – and a regularly updated blog will be a central component of her new website.

I offered the first edit for free, but it turned out to be hugely valuable for me. It helped me develop the process and put the theory to test. And of course, it gave me the opportunity to see if it was something I’d enjoy doing.

Pam sent an email with her first draft. It was 604 words in length and was about how to find your ideal hairstyle and stylist. As a first draft, it was really good. It was authentically Pam. Her personality and passion shone through.

So there were two challenges I needed to address – firstly I needed to make sure that I didn’t lose Pam’s voice during the editing process. Secondly – lacking hair that merits a stylist – I needed to familiarise myself with the World of hairdressing!

The Blog Editing Process

Step 1

I read through the blog post three times to make sure I understood the meaning and establish a feel for Pam’s tone of voice.

Step 2

I copied the content and pasted it into my writing software of choice. (iA Writer).

Step 3

I reviewed the ordering of the paragraphs to check the flow of the piece. For Pam’s post, the structure worked well.

Step 4

I rewrote each paragraph immediately underneath Pam’s version so that I could clearly illustrate the changes that I had made. (Pam’s original paragraphs were coloured BLUE with my edited version being written in plain text.)

Step 5

I copied the final version without Pam’s paragraphs and created a new page in the document that had my completed version. This way Pam has two versions – one that showed the changes in relation to the original content she created and one that was easier to read on its own.

Step 6

I re-read the final piece and made a couple of alterations before I put it through Grammarly (Online Proofreading App).

Step 7

On reading it one last time, I had a moment of inspiration and added a ’Top Tip’ to the article that I thought would add value to the piece.

Step 8

I saved as a Word document and a PDF and sent to Pam.

The process took me 41 minutes to complete. What surprised me, was just how much I enjoyed it. I love to write and had no idea if I’d feel the same way about editing. But I absolutely did.

My editing process isn’t about merely correcting spelling or grammar errors – it’s about adding value. I get a huge amount of pleasure taking a raw material and turning it into something better. Ironically a similar feeling I know Pam gets when she transforms someone’s hair.

Pam’s Perspective

So did Pam like the final edit? She can say it better than I can! (And no… I didn’t edit this!)

“My initial reaction was one of total relief. Relief that Kevin had taken what had been written and turned it into something of value to our clients keeping our own voice throughout.

Having the security that Kevin is editing our blogs before they go public gives me the confidence to write for our audience. The fear of people reading and thinking “what’s that all about” is now gone thanks to Kevin.”

And yes – Pam has become my first paying blog editing client as a result of this little experiment.

The Service

This blog is more about the process than promoting the service. A sales page will be worked on over the course of the week, but for now here is the pricing that I have set, again following discussions with my Content Marketing Academy colleagues. A one-off edit costs £35 while a prepaid voucher for 6 edited blog posts costs £150 or £25 per blog. The blogs can be up to 750 words. I’d be interested to know your thoughts on the pricing. Leave a comment or email Kevin at

Although I wrote quite extensively about my experience at the Content Marketing Academy Conference, I’m delighted that I continue to benefit from the generous community that Chris has created. Thanks to everyone for your continued support.