Category Archives for "In A Minute"

Jun 12

In a minute episode 3 Testimonials

By Kevin Anderson | In A Minute

Transcript

Welcome to In a Minute, with Square Tree Marketing. Episode 3 – Testimonials.

There’s nothing better than having somebody tell the world, loudly and proudly how good you are at what you do. A testimonial, on your own website or shared on social media provides the social proof to turn a potential client into a real client. So many businesses don’t take advantage of them. They miss the opportunity to tell stories of their success. Simple short testimonials are great and very effective, but why not try doing something a bit different. Maybe a short video testimonial would work best for your business. Or for tradesman, use a ‘before’ and ‘after’ picture to show your craftsmanship alongside the testimonial. Or take it even further by creating a bigger story – in the form of a case study.

A final note from me – I honestly think most businesses need to have a better focus on gathering and using testimonials. They make more of an impact than you realise, especially when shared on social media.

Jun 04

In A Minute Ep 2 – Video Marketing

By Kevin Anderson | In A Minute

Transcript

Welcome to In A Minute with Square Tree Marketing. Episode 2 – Video Marketing

I watch more online video than ever before.  And I’m not alone 78% of people watch videos every week, while 55% watch online videos every day. If I’m looking to learn something new, I’d much rather watch a video that shows, rather than text that simply tells. Creating videos for your own business used to require a serious budget. But not anymore. Video can now be produced at a fraction of the cost and you can do it yourself. Don’t get hung up on the quality of the video, focus on the content – that’s what you’ll be judged on. Need a more professional video? There are some wonderful videographers that don’t charge Hollywood budgets. Whatever you do, don’t discount the impact video marketing can have on your business.

There are some very handy video marketing infographics available on my Pinterest page.

Jun 02

In A Minute Ep1 – Content Marketing

By Kevin Anderson | In A Minute

Transcript

Welcome to ‘In A Minute’ with Square Tree Marketing. Episode 1 – Content Marketing.

Content Marketing is about giving away free and valuable content. Content that helps tell your story and make connections with your current and future clients. It’s about making sure that when you’re found, you’ve got content that you can be proud of. It might be a blog post or an article that helps people learn a new skill. It could be a short testimonial or a case study, that demonstrates why you’re trusted experts in your field. Or it could even be a short video to tell a story or teach a new concept. Each piece of content you create will be an asset for your business. An asset that builds relationships, trust and of course, over time – revenue.