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By Kevin Anderson | All Posts
I’m a sucker for a good quote. I’ve pulled together 18 of my favourite Content Marketing quotes from a variety of industry leaders. I’m already working on volume 2, as it’s clear there are no shortage of inspiring words that help put the world of Content Marketing in context. Some of these say the same thing in a different way, and some appear so blindingly obvious – but they all have one thing in common.
They inspire me. I hope they do the same for you.
If you’re not putting out relevant content, in relevant places – you don’t exist. Gary Vaynerchuk
Tools are great. But content marketing success is abut the wizard. Not the Wand. Jay Baer
Make the prospect a more informed buyer with content. Robert Simon
The mantra should change from ‘Always be Closing’ to ‘Always be Helping’. David Hahn
Be the best answer. Lee Odden
Content Marketing is all about telling a compelling story. Joe Pulizzi
Useful x enjoyable x inspired = Innovative Content. Ann Handley
Content Marketing represents the gap between what brands produce and what consumers actually want. Michael Brenner
When creating content, be the best answer on the internet. Andy Crestodina
Content build relationships. Relationships are built on trust. Trust drives revenue. Andrew Davis
Traditional Marketing Talks AT people. Content Marketing talks WITH them. Doug Kessler
You need to create ridiculously good content – content that is useful, enjoyable and inspired. Ann Handley
Content Marketing is a commitment, not a campaign. Jon Buscall
Honest & Transparent Content is the greatest sales and trust building tool in the World. Period. Marcus Sheridan
Content Marketing. It’s not a program, it’s a culture. Marcus Sheridan
When someone says “I don’t have the time” it really means that they don’t value the activity. Marcus Sheridan
The Old Ways ARE NOT coming back. Marcus Sheridan
They Ask. You Answer. Marcus Sheridan
The Content Marketing Academy Conference 2015
Content Marketing versus Copywriting | Let Battle Commence
In A Minute Ep1 - Content Marketing
Should You Write A Script for Your Next Presentation?
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Does your business need a tagline?
Writer v Editor | How to be a more efficient writer
Blog Editing - How a New Service Was Born