Content marketing has become big news over the last 5 years or so. It’s an extension of the ‘content is King’ mantra that quickly followed the birth of the internet. Content marketing is often assumed to be just for bigger business, with big teams and deep pockets. It’s not. Content Marketing is for everyone.
There are lots of definitions doing the rounds, but the following from the excellent chaps at Copyblogger is the simplest and the one which sits most comfortably with us.
Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.
Great free content can help build trust with your audience. It can give them faith that you are genuine and that you are an authority on your area of expertise. A great content marketing strategy can also help build an email marketing list, which in turn produces an audience you can connect with on a regular basis.
Many business owners question the merits of spending time on creating free comment. Sometimes it’s because the ‘what’s in it for me’ attitude prevails. That’s natural, but trust us, there is a LOT in it for you. So why is it worth doing? There are many reasons, but here are our top 5.
Even if you buy into the ‘why’ of Content Marketing, you may still have a giant ‘how?’ in your head. How are you going to find the time to write your own content? That’s where we’ll come in. We’ll work closely with you to understand your business. We’ll develop knowledge, with your help of what exactly does good, engaging content look like for your business and industry? Then it’s up to you.
If you want to do it yourself, we’ll show you how to get set up and we’ll help you develop your own content plan. For those that would prefer to outsource everything to us, we’ll work with you closely to produce a fixed price quote for preparing, managing and distributing your content.
The aim at all times will be to create a Content Marketing strategy that delivers for your business. Content that draws people to you and your business. Content that generates leads, helps turn those leads into real customers all while strengthening relationships with your current customer base.
Talk to us today to find out how giving ‘stuff away for free’ can actually become one of your best lead generation strategies.