Could a blog series help repurpose your content?

By Kevin Anderson | Uncategorized

Dec 15
blog series Netflix image

Netflix is trying to destroy my life. They keep releasing amazing TV series that grab my attention. And of course, their model is slightly different. Instead of the traditional drip feed of shows – they release entire series in one go. No longer do I have to wait a week. Days revert to the standard ‘Monday, Tuesday, etc., etc.’ rather than ’24 Day’, ‘Mad Men Day’ or ‘Narcos Day’.

For some, it’s a step too far, but for me, I love being in control and being able to watch, what I want, when I want. The episodic nature of the most compelling TV shows has been adopted by others, including podcasters.

They create a sense of anticipation by releasing a series of shows that are focus on one topic, and like Netflix, they will often release them at the same time.

Blog Series

Most of the blogs I’ve written are one-offs. They stand alone. They might be categorised alongside similar content, and they might even reference other blog content – but they are singular in nature.

I’m writing a 6-part series at the moment for a podcaster. He creates podcast series at the moment, so we decided that it might be fun to follow the same approach for his blog posts.

It’s been great to write these, and it’s opened my eyes to using this approach for my content, and for client projects.

Re-Purposeful

The beauty of this approach is that it can help you tell a bigger story by breaking the content down into bite-sized chunks. There’s evidence that long form blog posts of over 3,000 work well, but for me, I prefer shorter blog content.

Think of your blog series as a book, where each episode acts as an individual chapter. The series can be as short or as long as it needs to be, but a range of 3 to 8 is what I’m going to experiment with.

And the beauty of this approach is that you can repurpose that content more easily.

Your perfectly structured blog series could become –

  • A Kindle Book for sale.
  • A PDF book for lead generation.
  • A Slideshare Presentation.
  • An email course.
  • A webinar.
  • A Podcast script/outline.
  • A YouTube video.
  • A Periscope broadcast.

You get the idea.

I can hear some of you now – “It’s hard enough writing ONE blog post, let alone an entire SERIES!” That’s a fair comment – but I look at it another way. If I’m going to invest my valuable time writing, I might as well maximise that writing time by creating it with reuse in mind.

Creating your first series

The single subject blog post still works. I’m not advocating that EVERYTHING you write has to be in a series form, but from time-to-time, it might be nice to mix things up and create a series of blog posts.

So what could you do?

Have a think about your own business and blog. Is there a subject you’ve been considering writing about that was just too big? Could that be broken down into episodes? Or is there something that is just a bit more complex that you’d like to simplify by talking about one element at a time?

I recommend you start by outlining the series. Just create some bullet points and see where it takes you. My personal approach is to use Mindmaps. Here’s the first draft of the outline for my first series that I’ll be working on over the next few weeks.

Blog Series Example

My First Blog Series Outline

Got any ideas for your own blog series?

So, over to you. Do you think a series approach could work for you? If so – share your ideas in the comments section. Be interested to hear about some of the exciting content you’ve got planned.

I’d love to stay and chat, but the last three episodes of Narcos aren’t going to watch themselves are they?

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About the Author

I'm Kevin Anderson, the captain of the good ship Square Tree Marketing, an average husband and father to three highly entertaining boys.

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