Starting With Why

By Kevin Anderson | All Posts

Sep 07

Marcus Sheridan packed a lifetime of knowledge into a little under an hour. My brain melted. One of the key messages that really struck me was starting with why. I’ve read the Simon Sinek book that shares that title, but I haven’t really articulated my own why clearly enough.

And I’ve shared part of the story in other blogs but my understanding of my own why has changed recently.

I’ve made the move move from being a ‘marketing consultant’ to being ‘a writer’ in the last two weeks. I’m officially a ‘freelance copywriter & business writer’.

There are two levels of Why.

The Selfish

I love to write. I always have. I’ve written throughout my professional career and for fun, have written short stories and true life accounts of amusing events that have happened throughout my life. When I left my last job I made the decision to do what I loved.

Startup Stock Photos

Disclaimer – Those are not my hands!

Bold words, but I bottled it. Instead I called myself a marketing consultant. But after 6 months in business I took stock, it turned out 99% of my revenue came from writing. I took this as a sign and ‘came out’ as a writer.

That was just 2 weeks ago.

Writing helps me make sense of the world & gives me a new challenge everyday. Writing gives me an incredible high, a buzz like no other. My perfect day would involve writing & spending quality time with my family. More than anything I know I need to write because it’s not something I need to escape from. When I’ve finished writing a draft for a client, after a short break I’m ready to get on with the next task.

The REAL reason

Being selfish isn’t why I’m really doing this though.

I believe that content in all its forms can completely change the fortunes of any business. I also know that not every business owner has the time or the inclination to write all of their own content.

I get a massive buzz from helping a client tell their story or educate their audience. I work with the owner of the business to fully understand what makes them tick. The greatest satisfaction I get is when a client tells me that ‘I really get them’.

I had a saying that I used to judge whether I was making a difference. I wanted to add value AND be valued. It’s only now, at the age of 40 that I can finally say that I’m achieving both.

That’s why I write & why I’ll never stop.


About the Author

I'm Kevin Anderson, the captain of the good ship Square Tree Marketing, an average husband and father to three highly entertaining boys.

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(4) comments

Antoinette September 7, 2015

That was lovely Kevin! “not something I need to escape from” just lovely!

    Kevin Anderson September 10, 2015

    Thanks so much for sharing Antoinette. Means a lot to me.

Chris Marr September 10, 2015

Hey Kev,

The why is so important in life and business and I really love this from your article – “I believe that content in all its forms can completely change the fortunes of any business.”

Keep sharing your story Kevin, I’m really enjoying your writing.



    Kevin Anderson September 13, 2015

    Hi Chris,

    Thanks again for taking the time to comment and I’m delighted you’re enjoying my writing. I’m committed to the path I’m on but one thing I’ve taken from the last 9 days is this – revisiting the WHY question on a regular basis is HUGELY important.


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