Marcus Sheridan packed a lifetime of knowledge into a little under an hour. My brain melted. One of the key messages that really struck me was starting with why. I’ve read the Simon Sinek book that shares that title, but I haven’t really articulated my own why clearly enough.
And I’ve shared part of the story in other blogs but my understanding of my own why has changed recently.
I’ve made the move move from being a ‘marketing consultant’ to being ‘a writer’ in the last two weeks. I’m officially a ‘freelance copywriter & business writer’.
I love to write. I always have. I’ve written throughout my professional career and for fun, have written short stories and true life accounts of amusing events that have happened throughout my life. When I left my last job I made the decision to do what I loved.
Bold words, but I bottled it. Instead I called myself a marketing consultant. But after 6 months in business I took stock, it turned out 99% of my revenue came from writing. I took this as a sign and ‘came out’ as a writer.
That was just 2 weeks ago.
Writing helps me make sense of the world & gives me a new challenge everyday. Writing gives me an incredible high, a buzz like no other. My perfect day would involve writing & spending quality time with my family. More than anything I know I need to write because it’s not something I need to escape from. When I’ve finished writing a draft for a client, after a short break I’m ready to get on with the next task.
Being selfish isn’t why I’m really doing this though.
I believe that content in all its forms can completely change the fortunes of any business. I also know that not every business owner has the time or the inclination to write all of their own content.
I get a massive buzz from helping a client tell their story or educate their audience. I work with the owner of the business to fully understand what makes them tick. The greatest satisfaction I get is when a client tells me that ‘I really get them’.
I had a saying that I used to judge whether I was making a difference. I wanted to add value AND be valued. It’s only now, at the age of 40 that I can finally say that I’m achieving both.
That’s why I write & why I’ll never stop.
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