The Lazy Writer

By Kevin Anderson | All Posts

Sep 10

I’ve used and abused the excuse that I am too busy writing for my clients to find the time to write my content.

That, of course, is utter nonsense. This will (#PostiveThinking) become the case in the future as I grow my reputation and business. For the time being, though, I have more than enough time to write blog articles and fresh new content for my site – without impacting my client commitments.


I value the content I write on my blog. I know how important it is. I’ve witnessed a massive spike in traffic to my site since I started my ‘Blog a Day’ late on Sunday night. That’s great news – trust me I’ve worked in newspaper publishing where success is now measured on not losing sales as quickly as your competitors. I’ve never had so many visitors, and I’d be a liar if I said this didn’t give me a buzz. (I’ll share the weekly numbers in a future blog post.) I’ve drawn the most satisfaction from the real connections I’ve made with real people.

I’ve received comments (positive and encouraging – thankfully!) on the blog posts, which in itself is an achievement as nobody has engaged with my content up until now. I’ve had people reach out to me on Facebook, Twitter and LinkedIn with positive comments and one of the strong sentiments that have come through, is that people are relating to what I’m writing. They’re making a personal connection. Last night, I received a Facebook instant message from someone I haven’t met before. He posed a couple of questions about one of my posts; we chatted and by the end he said that I’d helped him.

So what’s changed? Why is the content I’m writing now getting noticed and connecting with people? I think there are three reasons.

  • This Time It’s Personal

I’m writing ‘filters off’. What I mean is that I’m not agonising over everything I write. I’m more honest than I’ve ever been, and I’m keeping it very personal. Square Tree Marketing Ltd. is me. I don’t have a team of people, and I’ll never pretend that I do.

  • I’m Speaking To My People

I’ve discovered my tribe. Or as I said in my TCMA2015 blog post

“I felt a sense of belonging. These people – are my people.”

What do I mean by that? They are what I call “Content Marketing True Believers” they maybe haven’t got everything figured out (nobody has) but they believe in the guiding principles of content marketing and that’s what unites us. I’m finally engaging with people that I can GENUINELY relate to.

  • I’m sharing

I’m using social media to share my stories. Most of my traffic is being driven through Facebook and Twitter. Although I’ve had my Twitter account since 2009, I’ve never really got into it in a big way. In fact, I only started using it again at The Content Marketing Academy event last Friday. The results have been encouraging. Crucially though, and related to Point Number 2 – I’m sharing it with the RIGHT people.


The Next Step – Guest Blogging

But I want to write more and I want to reach new audiences. So the next step on my writing journey is ‘guest blogging’. I’ve already been asked to write a piece for someone, but I’d love to create original content for any blog owner that thinks I could connect with their audience as a guest. I can cover writing advice, the story of my journey so far or most aspects of marketing and business. I’ve also got a background in software development and am mildly obsessed with productivity tools.

Throw me an idea, and we’ll make it happen. Send me a message to start the conversation. 

(PS – and yes if anyone would like to guest blog on my site – please let me know!)


About the Author

I'm Kevin Anderson, the captain of the good ship Square Tree Marketing, an average husband and father to three highly entertaining boys.

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(2) comments

Richard Tubb September 12, 2015

Kev – I love your open and honest writing! I know lots of folks (myself included) feel the fear of publishing. That fear of clicking the publish button and exposing your content to the world. I now say “publish and be damned”. Get your content out there. Learn from your mistakes. Get better.

Good luck with your blogging journey. I’ll be following with interest!

    Kevin Anderson September 13, 2015

    Thanks so much again Richard. It’s people like you that give me the confidence to hit PUBLISH.

    Appreciate your kind words and support.


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